This is my submission for the More Fiat More Imagination
contest. My goal was to make the art relate directly to Fiat, so it promotes the car in addition to catching the eye.
In case it’s hard to see, the green portions of the big number 500 spell “fun.” The text underneath reads, “Our car puts the FUN in 500!”
The two side windows show the red and green emoticons flying a 1961 Fiat 7002 helicopter
and waxing the Fiat 500L from within the window frame.
I chose a red, white, and green color scheme for the rear window to reflect the Italian heritage of Fiat.
I drew the text (my own font) and made the full-scale images primarily with vector tools, so the lines and color transitions will look very crisp on the vinyl.